Your gold’s value depends on three key factors — purity (karat), weight, and the current gold market rate.
At IMG Gold Buyers, once your gold is tested using certified XRF technology, we weigh it in front of you and calculate your payout using the live gold rate displayed in-store.
Non-hallmarked gold is common — and reputable buyers test purity before quoting.
At IMG Gold Buyers, we use advanced XRF testing to measure your gold’s exact karat and purity. You’re paid based on the actual purity measured, not on whether it has a hallmark.
However, if purity results are uncertain, pricing may be slightly conservative to cover risk.
Tip: Always ask what testing method they use and request to see the purity result yourself.
🔗 See how we test:
IMG XRF Gold Testing
Common testing methods include XRF (X-ray fluorescence), electronic testers, and acid/touchstone testing.
At IMG Gold Buyers, we use ISO-certified XRF equipment, which gives fast, accurate, and non-destructive purity readings right in front of you.
Yes! Transparency is your right.
At IMG Gold Buyers, testing happens in front of you — you’ll see your gold scanned and purity results displayed live on the XRF machine screen.
Yes — buyers pay only for the gold content. Stones, beads, and non-metal parts aren’t gold, so their weight is deducted.
At IMG Gold Buyers, deductions are minimal and fully transparent. Our team shows you the gross, stone, and net gold weight clearly before valuation.
Some buyers apply a 1–2% margin to cover costs like smelting, purification, and resale risk.
At IMG Gold Buyers, we maintain low margins and rely on transparent, high-volume trade — so you receive closer to full value for your gold.
💡 Tip: Always ask for the full breakdown — live rate, purity, weight, and deduction — in writing.
Yes, most reputable buyers will.
At IMG Gold Buyers, we accept inherited jewellery after verifying your ID and recording ownership as per KYC guidelines. Your items are tested, valued, and paid for fairly.
Small shops may quote higher rates but often compromise on testing or documentation.
At IMG Gold Buyers, we combine competitive rates with professional testing and full paperwork — giving you both value and safety.
For large amounts, always prefer bank transfer or UPI for safety and clear records.
At IMG Gold Buyers, we offer instant payment options — cash (within limits), UPI, or direct bank transfer — depending on your comfort.
💡 Tip: For sales above ₹20,000–₹50,000, choose digital transfer and keep your printed receipt with KYC details.
Purity can vary across a piece, especially older ones with soldering or repairs. Some test one spot; others test multiple areas.
At IMG Gold Buyers, we conduct multi-point testing to ensure a fair average purity result.
Because making charges and GST are retail costs, not part of the metal value.
When reselling, you’re paid for the pure gold content only. Those add-ons can’t be recovered since they cover design and service costs, not gold weight.
Yes. Coins and bars are nearly pure metal, so they fetch closer to spot gold price.
At IMG Gold Buyers, bullion testing is fast and fully transparent, ensuring you get the best possible rate based on live market values.
Watch out for these warning signs:
At IMG Gold Buyers, we pride ourselves on open testing, clear
invoices, and zero hidden fees.
Fair pricing = (Purity × Weight × Live Rate) – Minimal Dealer Margin.
At IMG Gold Buyers, all calculations are shown on your invoice, based on the current gold market rate. No hidden charges, ever.
💡 Tip: Cross-check our rate with public gold price sources (like MCX or GoodReturns) — you’ll see how transparent our valuation is.
Ordinary personal sales don’t usually trigger tax unless you make significant capital gains or sell frequently.
We issue a complete invoice for every transaction, which helps with documentation and compliance.
Professional gold buying companies usually offer the highest price because they use live market rates, accurate XRF testing, and transparent valuation methods.
To get the best value, compare multiple buyers, check the live gold rate, understand purity testing, and avoid hidden deductions.
Also you can check out : how to compare multiple gold buyers.
Low purity, hidden charges, stone deductions, and outdated testing methods are common reasons for lower gold valuation.
Also you can read : Why you are getting less price for gold.
Yes. Higher purity gold such as 22K or 24K receives a higher value compared to lower purity gold like 18K.
Both matter, but purity often affects the price per gram more significantly than weight.
Yes. Most old gold buyers accept gold without a purchase bill if valid ID proof is provided.
Check Google reviews, transparency of testing, documentation process, and whether the buyer uses XRF technology.
Also you can check out : how to identify trusted gold buyers.
Common deductions include melting charges, service fees, wastage charges, and excessive stone weight deductions.
Usually Aadhaar card, PAN card, or any government-issued photo ID is required.
Gold buyers calculate value based on purity, weight, deductions, and the current market gold rate.
Most professional gold buyers complete the process within 15–30 minutes.
Yes. Professional pledged gold buyers help release gold from banks or NBFCs and pay the remaining balance instantly.
Professional gold buying companies usually provide better transparency, accurate testing, and higher payouts compared to local jewelers.
Yes. XRF testing is completely non-destructive and does not damage your jewelry.
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